We structure projects in the most productive way. From analytical work and implementation to further assistance for the long-term success of your campaigns. Here is how we move through our work.
Understand your goals
1
We go through your ambitions. Everybody wants to improve, but in which aspects and with which priorities do you want to grow?
Set the scene
2
Here we are talking about timing, resources, markets and product/service priorities, assets and liabilities, about SWOTS and milestones. We clarify the project frame.
Focus on the solutions
3
We go through your solutions. What do you propose to your customers? What are the benefits? Where are we going to set our focus?
Connect with the audience
4
We use the most comprehensive techniques to build up precise personas in every respect. We point out what triggers them and set up the right customer journeys.
Agree on the strategy
5
What is the strategy for success? Which tools will be used? What is the communication concept? It’s time for a first overview of the strategy, with clear tasks and duties.
Gather the resources
6
What do we have in house, what has to be sourced? Our philosophy is to get the most profitable return for all invested resources.
Set up the communication channels
7
We have chosen the right channels, now it’s time for us to set up our machinery: create or take over social media accounts, build up ad campaigns, boost and enhance the website.
Create great content
8
As our strategy is clear and campaigns have been outlined, we now create the valuable content that is going to be served to your audience. We work with countless high-level copywriters, visual artists, multimedia producers and the best tools to do the work.
Set up tracking
9
We live from data and insights. We define rock solid KPIs and a detailed tracking plan that is put in place alongside them. Tracking focuses on your website, your social profiles, your influencers and every step of your online network.
Serving the plates
10
It’s time to go live. You can hear the drum rolls. All measures are activated, and we collect our first data. We follow up your launch very closely and factor in a first test phase to make sure that everything works properly and that we have everything needed in place for success.
Analyse traffic
11
We gather data to monitor the coming and going of customers. As we analyse every single step of your customer behaviour, we can quickly detect problems and take countermeasures. We call the shots and are there as soon as something occurs.
Optimizing processes
12
As we read data, optimization opportunities leap to mind. We use very structured and systematic processes to improve the health of your campaigns. In a continuous process we adapt, enhance and improve.
